VR Park

VR Park

OVERVIEW


 

Challenge Reality

Challenge Reality

Strategy, Branding, Film, Environment

Emaar Entertainment and Nexaar bring an exciting virtual and augmented reality attraction to Dubai. In line with their philosophy,
VR Park will appeal to the whole family with a diverse mix of content. Experiences and rides will range from education to action, travel to sports, gentle to exhilarating and everywhere in between. With content and partners continually refreshing itself, a brand has been created to promote, launch and entertain domestic and international audiences for years to come.

The experiences at VR Park are so vivid it makes you question which reality is real, and the VR Park brandmark supports this ‘double take’ by having the VR acronym built into PARK.

Emaar Entertainment and Nexaar bring an exciting virtual and augmented reality attraction to Dubai. In line with their philosophy, VR Park will appeal to the whole family with a diverse mix of content. Experiences and rides will range from education to action, travel to sports, gentle to exhilarating and everywhere in between. With content and partners continually refreshing itself, a brand has been created to promote, launch and entertain domestic and international audiences for years to come.

The experiences at VR Park are so vivid
it makes you question which reality is real, and the VR Park brandmark supports this ‘double take’ by having the VR acronym built into PARK.

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